When I finished my EP I asked a group of friends and fans to listen to the songs and fill out a 5 question survey (Feel free to take the survey if you wish). I was given artists as diverse as Chris Isaak and The Wallflowers to Blue October. I was offered genres of Country and Folk. People pulled out Girl All Alone from the group more often than the songs I was expecting to resonate. I talk about my surprise at the responses in a previous post.
Taking all this into consideration I put together my 'Elevator Pitch', the phrase that intrigues enough to elicite the action of checking out your music. I took pieces of everything and put together a few:
"Imagine Danial Lanois produced The Wallflowers making a folk rock album for dreamers"
"I’m a rock-infused-folk-pop singer-songwriter with songs from love soaked ballads to dreamy lullabies."
"Poppy-folk-rock delivering dreamy lullabies, songs of wanderlust and love soaked heartache."
"Imagine The Wallflowers and Fastball had a fight on Daniel Lanois' front lawn."
All pretty good1 but the advice given by Ariel Hyatt is you have to live with it because it's going to go everywhere your music goes. Everywhere your brand goes. Everywhere you go. So I landed on what my biggest fan (Hi Mom!) is tweeting in the side graphic.
"Singer-songwriter sharing folk-pop songs of wanderlust, dreamy lullabies and love soaked heartache."
So there you have it, me in less than a tweet. And it only took a survey, a trip through my iTunes library, advice from a few of the other blog challenge participants, rereading Ariel Hyatts 'elevator pitch' chapter a couple times and 10 revisions.
If you have your own pitch feel free to share it in the comments I'd love to hear it.
1Although I kinda like the visual of Daniel Lanois in his underwear pulling Jacob Dylan off Tony Scalzo in the middle of the night.