93 - Finding what people care about in advertising with Kelsey Horne


Hello and welcome to the 93rd episode of The Spark & The Art creativity podcast. Thank you for subscribing to our weekly podcast, where we alternate between interviews with creative folks from all different career levels and insight and inspiration episodes. All with the intention you’ll get the inspiration you need to get your creative projects started and, more importantly, finished.

I’m your host Tucker and this week is an interview with Kelsey Horne. Kelsey is a creative director in the advertising agency Sid Lee in Toronto. It was meant to be a a dual interview with Kelsey and his creative partner Alexis but she was sick so we decided to split them into two episodes. You should hear from her in the next interview episode. 

Kelsey has always been interested in advertising but went to school for architecture and interior design. He tells about first using photoshop to create ads for fun and how he got an agency job based on a spec portfolio even though he had no training or real experience.

We also talk about what it takes to make great advertisements. Not to spoil anything but the answer is basically find a truth that both the company and the customer believe. Kelsey really does love his job and you can hear it as he talks about his work and his colleagues. 

We also talk about a couple certain commercials so I’ve added links to them in the show notes at TheSparkAndTheArt.com/93 so you can either watch them before or after the episode. I’ve also included links to the Geico pre-roll spots he mentions. 

So let’s begin part one of a spontaneous two part episode about what it’s like to work in the creative field of advertising with Kelsey Horne. 

I hope you enjoyed this little glimpse into the world of advertising. What’s your take, has advertising ever been something you’ve considered as a career? Let me know on twitter @sparkartpodcast.

You know, in editing this episode I noticed a few Canadian and even Alberta references that Kelsey makes. So I thought I’d clarify a bit. He tells a story about using photoshop to create an ad for Telus with a telephone pole as a the T in the name. In case it wasn’t obvious Telus is a telephone company here in Canada. And he mentioned he was judging the Anvil awards which is the advertising awards as part of AdRodeo here in Calgary. So, as a reminder you can find links to the ads and agencies referenced in today’s episode at TheSparkAndTheArt.com/93. 

Thanks for listening and remember: you won’t get the art without the work and you won’t do the work without the spark. 

 

- Links for this episode -

Sid Lee - http://sidlee.com/en/Cities/Toronto

Aaron Draplin interview - http://www.TheSparkAndTheArt.com/80

Taxi - http://www.taxi.ca/

NAIT - Northern Alberta Institute of Technology - http://www.nait.ca/

Telus - http://www.telus.com/en/ab/index.jsp

Anvil awards - http://www.adrodeo.com/

MacLaren McCann - http://www.maclaren.com/

WestJet - http://www.westjet.com/

Douwe Egberts - http://www.decoffeecompany.com/

Geico Unskippable Ads - http://www.martinagency.com/work/unskippable

Stefan Sagmeister interview - http://www.TheSparkAndTheArt.com/24

You Are Not A Storyteller - https://vimeo.com/98368484

Kraft Teddy Bear Commercial - http://www.alexisbronstorph.com/#/kraftpeanutbutter/

Sia - Chandelier - https://www.youtube.com/watch?v=2vjPBrBU-TM

Banksy’s Dismaland - https://en.wikipedia.org/wiki/Dismaland

Banksy’s Dismaland - pictures - http://www.thisiscolossal.com/2015/08/dismaland/

Tim’s Next Door Ad - http://www.alexisbronstorph.com/#/timhortons/